or Ballistic missiles as effective means of marketing.
No one (probably) knows what was the designer hired by Russian national air carrier Aeroflot busy with, what distracted his or her attention and what he or she was thinking about when creating this poster, but of thousands hi-res pictures of Moscow the one with ballistic missiles transported along the bank of river Moscow was picked.
The poster seems quite ordinary at first sight: nice view on the Kremlin, nice service (flights from Brussels to Russia’s capital twice a day) and a trite slogan “Discover Russia!” However, after a close examination the poster seems to say “You’d better discover Russia, or Russia will discover you!” with a long line of nuclear ballistic missiles travelling somewhere to the viewer and — as it seems — getting ready to soon get on the subway car with the peaceful Belgians.
Was it a mistake or the Kremlin has its hand in it? No one knows, too. Still, Aeroflot got wonderful virus marketing without many efforts: the poster is being actively buzzed around on the internet, and soon even Eskimos Internet-surfers from Alaska will know the best way to discover Russia is not to cross the Bering Strait, but to take an Aeroflot flight from Brussels to Moscow which is run twice a day.
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However, the posters have been already removed, Georgi Gotev says in his blog.
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