Society77

Government defined how to launch the "brand of Belarusian woman"

The Council of Ministers announced plans to launch an internet radio for women in Belarus, as well as organize a series of international women's forums, festivals, and competitions. These initiatives aim to form the so-called "brand of Belarusian woman" within the framework of the Year of the Belarusian Woman, which Lukashenka declared to be 2026.

Illustrative photo. Photo: "Vesnik Cherikawshchyny"

The republican plan of measures, approved on February 9 by Prime Minister Alexander Turchin, includes 61 thematic events. The Ministry of Labor and Social Protection will coordinate them. All of them are aimed at promoting the role of women and their contribution to the development of society, as well as strengthening support for women and families with children.

For information support of the year's key theme, the authorities plan to open an internet radio for women and launch a series of media projects with hashtags #BelarusianWomanOf21stCentury, #EverythingStartsWithFamily, #FemaleFaceOfBelarus.

In addition, international forums dedicated to the role of women, including in preserving family and peace, are planned, although specific formats have not yet been announced.

Among cultural and public initiatives, the government named the "Woman of the Year" and "Family of the Year" competitions, the "Together" family festival, the "Maiden's Wreath of Peace" youth project, as well as the creation of various dialogue platforms for women, holding exhibitions and educational campaigns — such as "Helping Hand", "Support Point", "Being a Mom is Cool!"

In parallel with this, the authorities promise to actively promote a healthy lifestyle and implement a set of measures to strengthen women's health. Preventive medical campaigns, sports and recreation events, and festivals are planned throughout the year.

It should be recalled that last week, the Belarusian Union of Women approved the official logo for the Year of the Belarusian Woman. As Olga Shpilevskaya, the head of the organization, noted, the chosen logo, from a hundred competition entries, managed to combine all the necessary symbols.

Comments7

  • Представляю себе эти конкурсы
    09.02.2026
    Одной рукой жарить котлеты, другой "рожать", а хвостом и уздечкой руководить бизнесом)
  • Селук
    09.02.2026
    А амбасадором брэнда берите Кочанову.
  • угу
    09.02.2026
    Все эталоны белжэншыны, показаны на бахче лукашенко, арбузным, женским батальоном для спецоперации после баньки.....

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