Lamborghini cancels the release of its first electric car — absolutely no demand
«Lamborghini buyers primarily seek an emotional experience in cars, which electric technologies are not capable of providing.»
Italian luxury supercar manufacturer Lamborghini has officially abandoned plans to release its first all-electric car, the Lanzador, which was supposed to enter production in 2028.
The company's CEO, Stephan Winkelmann, stated that further development of this project risks becoming an excessively expensive hobby, as the actual demand for electric cars among the brand's clients has turned out to be practically zero. According to him, Lamborghini buyers primarily seek an emotional experience in cars, which modern electric technologies are not yet fully capable of providing.
Instead of full electrification, the company will focus on developing hybrids and plans to retain traditional internal combustion engines in its lineup as long as legislation allows.
Lamborghini's decision aligns with a general trend in the global automotive industry, where major players such as Stellantis, General Motors, and Ford are incurring multi-billion-dollar losses and revising their strategies due to overly optimistic forecasts for the popularity of electric cars. Experts note that the market has entered a phase of declining consumer interest, which is forcing automakers to return to more familiar and economically justifiable technologies.
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